Creating an international whisper from the charming island of Bali, BLUE GLUE is an eminent glamorous swimwear brand which advocates superior quality through its innovative product development and delicate craftsmanship.
After 6 years spent to create an ultra-performing tool, from atmosphere to shop interior design, from glamorous bikinis and branding strategy to gold medal service, and from key merchandizing to partnership with events and celebrities . . . BLUE GLUE today faces no competition, and its principle is based on an identified trend nested in the world of leisure.
BLUE GLUE has then re-oriented its marketing policy towards Elite & Exclusivity, and wishes to manage and own its development by opening branch offices in charge of Corner and Franchises deployment, with the help of Regional Managers.
our vision
BLUE GLUE thinks that the time has come to grow its own network.
Our clients from all over the world have proven the product.
We have experience in product, in export, in retail; we have know how in every detail of the world of fashion.
We have available stock on hand, we have kit displays for corners, we have the software, and we know what countries to target and how to operate.
Several corners opening at the same time in a region will create a chain reaction buzz, with people identifying a new product duplicated in multiple locations at the same time and recognizing the fast emerging network!
It is time to find our partners of tomorrow.
brief of action
When you hear “Corner” you naturally think of opening a corner in your store . . . but what about having them blossom in other successful stores? Well this is our idea; we think of implementing our corners in beautiful stores, in prime locations, on “consignment system” and pay a percentage of the sales of your corner to the shop owner.
In the World of today, consignment is the card that retailers are expecting as a “no-investment, no-risk on product and stock”, while it is simultaneously a best card for Brands as they can “access prime locations at no initial cost such as rental or staff charges”.
Store owners love to have new products, especially when those enter with a concept, and enlighten their shop layout.
The corner will be delivered in kit, as a knock-down version to create the dedicated BLUE GLUE atmosphere in their shop!
In seasonal areas, Corners can be installed on the early warm days, and taken out after the season
Generating immediate strong recognition from word of mouth as well as Press who will be intrigued by such a blitz-development
regional manager profile
We seek managers that will act in the name of our company to develop our market on defined territories.
Our future partners are sharp business men and women with a minimum of 5 years experience in retail and fashion.
They are experienced in the administrative and legislative system of their country, and can run our branch office.
They want to build a career; they are loyal, responsible, discerning, fast actors and solution finders.
They speak the language of their territory and English and are computer literate.
regional manager tasks
Pre-opening
• Administrative tasks: create the branch office, choose an accounting and an attorney.
• Organize the storage (facility), the corners delivery and mounting.
• Ensure the necessary staff for sourcing new hosting outlets, and for assisting in inventory control on site.
• Outsource best hosting shops to implement the corners, each being a prime location only.
• Negotiate the consignment rates (usually 30% paid to the shop owner is a fair deal).
• Train the sales girls of the hosting shop, to the BLUE GLUE products and selling hints.
• Input initial stock in the corners, and handle orders and refill with HQ BLUE GLUE.
Post-opening
• Control inventory periodically.
• Manage money flows.
• Make sure that the BLUE GLUE image is always well represented (corners clean, nicely displayed and well stocked).
• Periodically renew posters.
• Hand out promotional items to maintain brand awareness.
• Maintain stock quantity and balance with Head Quarters BLUE GLUE.
• Forward all statistics to HQ BLUE GLUE, as well as field feedback.
• Outsource potential location for company Franchise opening.
• Control third party owned franchise on territory.
• Boost brand’s image and awareness through media exposure.
regional manager status
The Regional manager will benefit from a base salary and share a percentage of the income.
The salary and the percentage will both evolve to meet time development and targets.
kit-corners definition
Kit Corners are shops-in-a-shop which display BLUE GLUE in the most impacting way to reach the highest sales target, through visual identity of the brand, interior design and image, wide product choice, and BLUE GLUE’s Know How manuals.
• They guarantee high sales turnover because they offer a very wide product range, and high quantities of stock.
• Shapes of knock-down modules can adapt to any store.
• They act like a perfect BLUE GLUE name card, introducing the brand at its best in all prime locations.
• Smart and esthetic they will present products- bikinis & beach accessories, hold stock, image and logos of the brand.
• With the advice of our Know How, sales girls will excel in sales.
• They avoid seasonality problem, and Kit-corner will be knocked-down and stored in areas which cannot display bikinis or beach accessories during a winter season, and expect sunny days to re-appear.
• They offer the best way for a retailer to secure brand exclusivity on a territory, and make the highest profit with the lowest investment.
information
• see the complete project http://www.blue-glue.com/franchise/
• link to the corner information http://www.blue-glue.com/franchise/corner/index.htm
• see your corner get real on http://www.blue-glue.com/franchise/corner/corner3D.htm
• take a full scoop of BLUE GLUE information www.blue-glue.com/ourstory
assistance & monitoring
• Prior to the launch, complete information such as product specifications, visual merchandising, selling techniques and management will be detailed at HQ BLUE GLUE, and supplied in a package including a DVD and Know-How Manuals, allowing our Regional managers-and shop attendants, to perfection their learning about the BLUE GLUE World comfortably seated at home.
• Monitoring and assistance will be ensured in continue, through MSN and email with HQ BLUE GLUE.
• Helpline number available during the Bali office hours. (GMT +8:00).
• Constant product and network update & newsletters.
• Permanent MSN communication inter Regional managers will maintain a free flowing information through the network.
magic package
We believe that our Regional managers should experience the lifestyle, synergy and overall ambiance that surrounds and inspires BLUE GLUE.
Our smiling staff will greet and welcome them in a Balinese Villa for 5 magic days to experience the feel of Bali, the island of a thousand temples, while being explained BLUE GLUE’s corporate culture in full.
Mind filled with the synergy of ever-growing BLUE GLUE passion, and senses soothed by a relaxing spa,
They will be set to shift this project into reality.
BLUE GLUE . . . follow the sun!
priority zones
Our immediate concern is to implement kit corners operating on consignment basis. While in action, our Regional Managers will outsource potential locations for opening franchises, either permanent, or seasonal.
Zone 1 Asia
Maldives Corners in hotels.
Thailand Franchises & corners
Other Asia
Zone 2 Caribbean
French Caribbean Franchises & corners
British Virgin islands Franchises & corners
Puerto Rico Franchises & corners
Zone 3 Other island networks
Canary Islands Franchises & corners
Mascarene Islands Franchises & corners
(Mauritius, La Reunion, Madagascar & Mayotte)
Zone 4 Mediterranean
seasonal shops, with a language breakdown: French, Spanish, Italian, Greek)
Baléares (Ibiza, Mallorca etc.)
Italy & Sardinia
French Riviera, West coast & Corsica
Cyprus & Greek islands (including Crete, Heraklion)
Zone 5 Prestige
Seasonal
Lebanon Franchises & corners (or Joglo)
Dubai
Qatar
Kuwait
some words about . . .
our style
As one knows, BLUE GLUE is a bikini of exception to glam on the beach!
BLUE GLUE while shifting to a Franchise development re-oriented its image and widened its ranges to meet expectations of a wider cliental spectrum. Not only will you find the offensive bikini climbing up the scale, but classical and elegant lines with perfect fit for more mature women, affordable Mix & Match lovely prints and reversible solids, flattering cuts for the more voluptuous, kid-look-like-Mum styles, and . . . breathtaking Collectors !
The Glamour girl as well as the Working woman can identify themselves in this new image.
history timeline
• Being in operation since February 2002, BLUE GLUE spent 2 years to achieve its high end technological setup without commercializing its products.
• February 2004, first bikinis make their entrance to the world in a BLUE GLUE shop. Our products are put on the market in Bali, for wholesale and retail.
• 2007, BLUE GLUE has captured the quintessence of international fashion and coastline ethos and is recognized worldwide with distribution presence in more than 85 countries.
• 2008, the blossoming of BLUE GLUE corners and concept stores is the absolute priority for the brand development, with exclusivity on sites being of high importance.
perspectives
With BLUE GLUE shifting to Elite, the image of the brand matured into a more neutral and professional image. We emphasize the glamorous, elegant, up market and stylish side of the enterprise, prelude to the company’s development through international networks.
In the perspective of enhancing our image, we launched the BLUE GLUE Franchise, permanent corner and Kit Corner.
Sharing consistent design principles, the architecture and interior of each shop is specifically developed to capture the essence of the BLUE GLUE lifestyle.
Based on the experience gained from 6 pilot shops (corporate owned stores) and export to retailers from 85 countries abroad, boasting more than 120 franchise proposals in our portfolio, BLUE GLUE plan is to raise the image of a beautiful Brand through company owned dedicated stores and Corners, in the most glamorous locations worldwide. Franchise priority will be given to openings in International Airports, Capital cities, and high end tourism destinations. Kit Corners will develop in priority over inter tropical zones, seeking never ending sun and constant flows of tourists, and will also select some hype seasonal places