Blue Glue...
the latest and trendiest creative bikinis landed just on time to give a fresh breath into swimwear fashion!
This is the enchanting story of charming and affordable bikinis linked to a smashing visual identity, very
unique and impressive merchandising concept and presentation via aesthetic, fun and ergonomic displays,
powerful branding, and an impacting marketing strategy.
our enterprise’s goal
is to build a Win-Win situation for all,
based on positive thinking, bringing profit and the enthusiasm
of working with an impacting concept and surely a very lovely product,
all the way from our suppliers to the beaches.
after 2 years on the market, only marketing from Bali and not attending any exhibitions,
blue glue can be found in 67 countries.
how is this possible?
well, blue glue is not only a product or a business issue, it fascinates people and
trend setters magically choose us for many exciting events.
blue glue wishes to build a strong and steady selling network with
the help of its partners distributors and agents.
there are still many wonderful areas in need of their developer!
selling network
our best areas are of course the sunny destinations. some are under
the sun all year round, others are seasonal. we also aim to open
flagship stores in capital cities to meet the needs of traveling clients.
we direct all our efforts towards visibility and an impacting
promotional campaign:
- excellent Press agency in Paris Capital of Fashion,
- partnership with TV shows (Fashion TV reality shows
such as The Island of Temptation,
- we like to sponsor rising sport stars and events,
- we turn towards the Beautiful people, Jet-setters,
hippest places on the Planet, and the glamorous events
organized by our genius partners,
with the Worldwide renown Model agencies!
Blue glue is the “chouchou” of the celebrities!
the blossoming of blue glue concept stores
is our absolute priority in terms of marketing
development of the brand, as well as in terms of
exclusivity on sites.
blue glue will supply all decoration,
displays and image at cost price.
we will study your shop and adapt our
concept to create the adequate atmosphere,
and an amazing setting. the budget involved
varies between 150 i/m2 for a tropical or
seasonal shop, to 300 i/m2 for a completely
remodeled vision of your 3-D space, by our in
house architect.
we have designed exclusively the
most aesthetics and ergonomic
displays. Upon other advantages,
they are:
- sold at cost price,
- enhance blue glue’s product,
- optimize presentation,
- and are delivered knocked down, packed with
building instructions.
thanks to our beautiful Mamzelle, blue glue’ s most empowering
vehicle who seduces us all!
From posters to front window stickers, and on all blue glue’s displays,
she is the essence of the brand.
not only is the world of blue glue full of ideas,
but we also believe in giving:
we offer a charming pouch with each bikini,
we supply free frames with many sticker posters,
blue glue front window stickers,
some great bags, tops and caps, for each event,
and also fun stuff such as mouse pads, stickers,
post cards, and more...
our retailers receive a free assortment each season!
branding
not only a strategy and image, we have worked it out to the tiniest details such as bra clasps, rings & slides, logos on bikinis, and even heat pressed composition labels.
blue glue was created and copyright in February 2002.
concept
as Montaigne said, things are clearer when seen through a concept. that’s what blue glue is! an extensively accomplished concept…
…from atmosphere to shop design, from best bikinis and high branding strategy to gold medal service, and from key merchandizing to
partnership with events and celebrities…
product
the clearest words are from one of our dearest distributors:
“blue glue bikinis are 88% gold and 12% Lycra”
we like to endlessly surf the trends…
to mix & melt the world into blue glue…
to reflect the spirit of our times, ethnics and technology…
we seek perfection, deep down into details…
it certainly is a lovely product...but further more...
because bikinis evocate leisure and holidays,
because they match with good time, joy and laugh,
we like to think that we sprinkle glamour and dream as well!
numbers
you will make outstanding profits and mark-ups
x 8 wholesale in the USA and in some hype places (St Tropez, St Barth, Sardinia, Ibiza, Nikki beach)
x 6 wholesale in Europe and some Asian countries (Singapore, Hong Kong, South Korea, Japan, Taiwan),
x 4 wholesale in the rest of the world (Africa, South America, Asia, Eastern Europe)
service
can be labeled as 100% excellent service!
with holding permanent stock in all references,
delivery in 24 hours flat, 6 days a week,
taking care of your shipping and export documentation at no cost,
and instantly replying to all your inquiries (email assitance 6 days a week).
let’s take a look at the sunken part of the iceberg!
a well set, self-owned clear and fresh factory,
2000 sqm of fully vertically integrated processes
including in-house printing, high frequency
welding, laser cutting, heat molding, dye-arm cutting,
and other high tech machinery.
another very strong point: we hold stock,
50,000 sets of all styles at all times!
you do not have to invest in stock,
we do it for you!
great people!
the essential roots of the fairy tale are our dedicated staff who invest everyday their skill
and energy, and share the faith.
we esteem them and wish to thank them all !
head quarters
We are a joint venture of several investors from multiple horizons,
an Indonesian manufacturing company,
a foreign trading company,
and the owner and designer of the brand, from France
head quarters
We are a joint venture of several investors from multiple horizons,
an Indonesian manufacturing company,
a foreign trading company,
and the owner and designer of the brand, from France
our experience
We have been manufacturing swimwear since 1989 in Paris, and have worked over the years for many of the famous French brands and department
stores such as: Pimkie, Norprotex, Quelle, Du Pareil au Même, Club Med, etc, as an apparel supplier, from our own designs, labelled
with their brands.
This has helped us developping strong supplying skills and become sharp professionnals in technical aspects and quality product, as well as
in accurate pricing.
our words
with all of us as a team…the blue glue phenomenon is growing, and its strength is more than the sum of our strengths.
download company profile PDF format :
http://www.blue-glue.com/allaboutblueglue/company-profile.pdf