BLUE GLUE, the latest creative bikini has just landed giving a breath of fresh air into the swimwear industry!
this is the enchanting story of a charming and affordable bikini linked to a very unique and impressive merchandising concept, powerful branding and visual identity, and an impacting marketing strategy.

3 significant reasons to choose BLUE GLUE: profitability, security, pleasure.
• a 77% profit margin for the Franchisee
• 6 months return on investment (R.O.I)
• no monthly fees, no cancellation fee, no long term obligation
• no stock mobilization
• a complete and rigorous training
• the strength of a dynamic international network which shows exponential growth
• foundation for a powerful visibility and communication
• guaranteed continuous assistance on all issues such as data-processing and commercial, from
creation to development of your store.

a successful strategy derives from outstanding location!
store will be preferably in the town center, in pedestrian precincts, busy high end shopping sectors.
the optimal size for the shop is 30 to 40 square meters (about 300 SQF)

the Franchisee will finance the execution of building works - plaster boarding…etc. and also necessary system installation - heating, air conditioning, electric systems.

in addition, Franchisee will be responsible for visual merchandising costs of the shop, obtained from BLUE GLUE headquarters, amounting at 400 to 500 € per square meter. this includes displays, flooring, and facades (excluding shipping and assembly cost).

investment in stock is estimated at 400 € per square meter

IT system cost 1.000 €.

overall investment in stock and decoration is estimated at 800 € per square meter; the total for a shop of 35 to 40 m2 is 30,000 €.
affiliation fee is 10,000 €.

FREE! BLUE GLUE’s special launching offer: the first 5 Franchises will not be subjected to affiliation fee.

a goodwill deposit amounting 20,000 € will be required from the Franchisee to the franchisor

based on the experience gained from 6 pilot shops (corporate owned stores) and boasting more than 100 proposals in the portfolio ahead of the project launch, BLUE GLUE will grow into 20 dedicated stores within the first year, in the most glamorous locations worldwide.

FREE! BLUE GLUE’s special launching offer: the first 5 Franchises will not be subjected to affiliation fee.

BLUE GLUE Franchisees will experience a high turnover from exclusive products boosted by good exposure to worldwide events. moreover, excellent pricing and outstanding margins will assure high-ranking profitability.

we have no doubt you will be charmed by the beauty of our products and service. deliveries are accurate, service is excellent, quality is 110%, design is outstanding, fit is unequaled and skin-light feeling. in addition, your online orders will be delivered in 24 hours flat, 6 days a week! We hold 50,000 sets of ready to go bikini stock, directly available off the racks in all styles, at all times!

BLUE GLUE is known for its “perfect bikinis for perfect figures” which effortlessly glam the beach… nevertheless, development through Franchise demanded broader collections, to cater towards a wider clientele.

now not only will you find the extreme bikini climbing up the scale! But also classical and elegant lines with perfect fit for more mature women, affordable lovely prints as well as reversible solids, specific cuts for the more voluptuous, girl-look-like-mum styles, and… amazing collectors for those red carpet moments.

BLUE GLUE self-manufactures its products, hence collections are constantly updated, demand is easily anticipated on short lead time, and production of best-seller lines are maintained throughout the seasons.

BLUE GLUE offers a wide range of training and support to its Franchisees.

when a store owner / manager, comes to meet us, he or she will attend a factory tour and visit the sales and storage facilities to get the full scoop of the production process and working system. later visitor will familiarize with product specificities, and take a glance into marketing initiatives

this will be followed by a 2 day in-store training program.
a BLUE GLUE sales person will provide training on sales techniques, give details as per the item layout in shops and the shop maintenance; both essential to the success of BLUE GLUE.
lastly you will receive a 1 day training session at headquarters on the re-order procedure, how to forward monthly statistic data and finally how to use the BLUE GLUE software.
this complete information will be handed to you as a package including a DVD and the “Know-How Manuals”.

the initial setting-up and launching of each new BLUE GLUE store is supported by the BLUE GLUE Franchise manager, who will also provide site training to shop attendants, in order to maximize productivity from an early stage.

BLUE GLUE head quarters will assist Franchisee with the initial stock of each new collection, to ensure that each shop shows a comprehensive variety of all ranges and styles available.

tailor made sales software will optimize franchisor’s stock management by synchronizing purchases and sales implying significant financial savings.

complete information about product specifications, visual merchandising, selling techniques and management will be supplied in a package including a DVD and Know-How Manuals, allowing manager and shop attendants to learn about the BLUE GLUE World comfortably seated at home.

• joint verification in the technical-economic feasibility of the investment.
• sophisticated IT system will give you updated sales figures and help you restock items day by day
• DVD and online support for assistance on IT system, merchandising and product information.
• pre-opening training session in a BLUE GLUE shop.
• constant email monitoring and assistance by the Franchise manager
• helpline number available during the Bali office hours.(GMT +8:00)
• a BLUE GLUE website created for Master Franchisees.
• frequent newsletters as an update to products and network
• chat room to maintain the information flowing freely through the network.

whether this is your first experience selling bikinis, or first time in a Franchise partnership, you can rely on us. BLUE GLUE will be assisting for the entire process of pre and post store openings

the contract is established for a period of 3 years minimum. It is automatically renewed.

it defines exclusive perimeters, consents to the use of the BLUE GLUE image free of charge, emphasizes that there are no royalties, and states obligations of both Franchisee and Franchisor.

Franchisees will sell exclusively BLUE GLUE as a single brand.

potential Franchisees are strongly recommended to visit BLUE GLUE headquarters in Bali for a week to experience the lifestyle, synergy and overall ambiance that surrounds and inspires BLUE GLUE. this will then enable a better understanding to sell the concept as well as the product.

BLUE GLUE’s smiling staff will greet and welcome you in your Balinese villa; you will experience the feel of Bali, the island of a thousand temples, and be taught BLUE GLUE’s corporate culture in full.

a mind filled with synergy of ever-growing BLUE GLUE passion, and senses soothed by a relaxing spa, you are set to shift your project into reality.

the development of concept stores (company owned and Franchises) is BLUE GLUE’s priority option for market development
strategy

BLUE GLUE’s strategy is based on creating strong brand awareness, made visible in our concept stores, shops-in-a-shop corners, high-end boutiques and in leading department stores.
perspectives

a line of trendy feminine intimates and underwear for men will soon complement the swimwear, allowing Franchisees to increase their sales all year around.

…is to create a win-win situation for all, in a typical relaxed and enthusiastic BLUE GLUE ambiance. We hope to share the accomplished concept and exquisite product all the way from BLUE GLUE factory in Bali, to the beaches around the world.

blue glue. . .follow the sun