introducing Blue Glue’s 2008 new
style strategy
BLUE GLUE as you know . . .
started with, and built its renown with exclusive fashion lines for perfect figures.
what our clients expected from us was mainly a bikini of exception showing a lot of hand added value to glam on the beach.
but as we were shifting to a Franchise development, we have re-thought our collections, to meet expectations of a wider cliental spectrum.
For Summer 2008, not only will you find the offensive bikini climbing up the scale! 5 major lines have been added : classical and elegant lines with perfect fit for more mature women, affordable lovely prints and reversible solids, specific cuts for the more voluptuous, kid-look-like-Mum styles, and …amazing Collectors!
product type breakdown:
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“funky” lines, as you would typically expect from Blue Glue |
| glamour, |
so feminine, delicate and sexy. . . |
| just for fun, |
amusing prints, playful ideas, cute & smiling with enough to be noticed on a beach. . . |
| wrecked, |
used and vintage, destroyed look, after hours. . . |
| high tech, |
placed prints, glued motives, die cuts, molded. . . and more. . . |
| hot, |
a bit provocative, eccentric and seducing. . . |
| crochet, |
just what it says, hand-made crochet . . . |
| ethnic, |
inspired from travelling the world . . . |
| natural, |
earth materials, colors or motifs . . . |
|
elegant lines, to enhance all figures and sizes who wish to play it “Chic & Classic” |
essentials,
basic styles with perfect cut & fit, enhancing silhouette to any size or figure type, seamless reversed double layer and seamless molded cups, fundamental colors, minimalistic finishing and trimmings.
from the sea,
similar to essentials for their perfect cut & fit, seamless reversed double layer, fundamental colors, minimalistic finishing and trimmings, they also include shell and mother of pearl. They will perfectly suit a more middle age cliental, and will enhance any size or figure.
laser,
sober lines, introducing a plus with High Tech features such as Laser cut and Ultra sonic binding and welding.
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very well priced lines: “simply swimming” and “lovely prints to swim in color” |
solid colors,
bikinis, shorts and tangas, a whole range of playful styles, such as reversible (4 in 1), double layers, or fun shapes and edgings, playing with several solid colors of fabric, and edge contrast trimmings.
lovely prints,
ready-to-swim casuals suiting all sizes, S, M, L, and XL, also available for kids in S (4-6), M (8-10) and L (12-14).
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Voluptuous (bigger sizes) |
BLUE GLUE did not forget bigger sizes and welcomes its new line “voluptuous” featuring solids, prints and shell or mother of pearl with special support and more covering cuts.
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Girlz |
To-be-like-mum
|
Collectors |
Now hold your breath, these new “absolutely exquisite” lines will walk the red carpet!
Launched for Summer 2008, with first deliveries @ Christmas 2007, they will become an exclusivity for BLUE GLUE Franchisees starting summer 2009.
 . . . because there are many women in me . . .
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