press & events
Blue Glue’s new Press and Event department headed by dynamic Yoan is fine on track and ready to send 500 Goody Packs to Fashion Editors all over the world. Goody Packs include a whole set of finely designed and matching promotional items such as a note book, a catalogue 2oo8, a CDRom - all Blue Glue pictures and information, a lovely pouch and an iridescent mouse pad ! Lucky Fashion Editors!
November is the set-up month for Press to prepare their summer sourcing, and Blue Glue’s right on-time!
distribution
our warmest Welcome to 6 new distributors this month!
• Ariane Gogny in California
• Esther Hartono in Canada
• Simone Leete and her sister Carlin Roberti in Australia
• Jimi Romano in Switzerland
• Violetta in Polynesia, Isles sous le Vent
image revamp
Following the growth of the brand, and product shifting towards Elite, Blue Glue is revising its image.
• Mamzelle, cartoon of Charm, is still Blue Glue’s “égérie”, but she is no more a flashy colorful junior emblem; colors went softer, lines have been revisited towards feminity, and stunning graphics of transluscent water added.
• mixing Mamzelle and Sylvia Geersen (Next Top Model Holland) Blue Glue’s first face. . . created a unique stunning concept : Beauty is for real!
See: www.blue-glue.com/who-is-sylvia-geersen.htm
• presentation elements exclusively created materials and the whole shop design have been crafted for Corners and Franchises by Blue Glue’s designer team. the feeling bases on water, purity, transluscence, light, peace, harmony, fresh breeze, eternity; the color chart combines Acqua velva and all shades of Water and Glass tones to the shine of Light in silver and all shades of grey, sand and white.
sales department still expending
• New premisses for the sales department; a bright square building of 400 m2 will host the expedition room on the ground level, and Mamzelle and Boz Mox on the first floor.
• Meanwhile the previous expedition room will be dedicated to display more presentation items for corners
a new development: direct sourcing and import from HKG & China
• has broadened our horizon with more excentric accessories & trimmings, which will heap push Blue Glue’s creativity to a no-limit in cutting edge Fashion.
• will strongly support the launch and production of our soon-coming 2 new brands: Mamzelle (Lingerie) and Boz Mox, (men underwear).
let’s see what November will be cooking for us!
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