LATEST NEWS FROM BLUE GLUE IN BEAUTIFUL BALI . . .
June, quite a busy month!
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Mamzelle Lingerie and Boz Mox men’s underwear have been postponed, to take dimension and make a more impacting start. As well as we wanted them on displays matching the general image of Blue Glue concept stores……which is still under final development.
| The image of Blue Glue has been totally relooked following the product shift towards elite. |
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| • Mamzelle is still in, but the graphics are no more sixties and sharp. she is softer, more feminine…in a word more realistic, even if she can still be identified, and will keep leading the brand. • She left her bright acid colors behind, and followed our new color chart which itself followed a beautiful shore of Bali: shades of grey skies (whale, ardoise, tin, silver) water colors (turquoise, acqua velva, crystal) and white sands. • Our newly developed materials have switched to upper standards, and concept stores will give a feel of water, light, pure and eternity with frosted glass and frosted mirror, crystal plexiglass, water and light feels graphics - blurred sprays, deepness inside waves, air and water mix etc. • All related promotional items, hang tags, bags, brochures, photos, films have also followed the new design atmosphere. |
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Very Special Thanks to Pal, our distributor in Norway, who revealed that Blue Glue had to move out of the cartoon …although we had the feeling … but held it back.
| Mamzelle finally accepted that we add a “real visage” to Blue Glue! |
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we are glad to introduce Sylvia, the stunning Top Model Holland 2008, who will now be the image of Blue Glue. she arrives to Bali on July 11th for a week. we will shoot catalogue 2008, make some video clips, and share busy and passionate times with a complete crew of artists, from make-up to photographers and cameramen! not only is she incredibly pretty, but like Mamzelle, she metamorphoses from utmost chic and perfect elegance to wild and rebel with a taste of naughty at other times. she personifies Blue Glue!... and Blue Glue loves her already… Welcome Sylvia! |
To broaden its cliental spectrum, Blue Glue has decided to revise its horizon of only breakthrough fashion lines, and add 5 types of products: elegant lady lines, girls-to-be-like-Mum, sizes for the more voluptuous, affordable fresh printed lines and … outstanding Collectors!
you can follow the link to our previous newsletter to get the full scope: Product Newsletter
Special thanks to comments received from all horizons, which help broaden ours!