essence of representation . . .
BLUE GLUE’s stunning concept is “Beauty is for real”!!
a cartoon becomes reality in a whisper . . . as a glamour Goddess, she magically shifts her graphic lines into surrealistically beautiful girls inhaling the breath of life.

Her name is Mamzelle; this cartoon of charm is BLUE GLUE’s most empowering vehicle who seduces us all! She blinks an eye at us on cute pouches, sticker hang tags, and catches our attention on front window stickers.
Meanwhile the “girls for real” majestically adorn posters, and the art of their photos incarnate the spirit of water and light.

revamp . . .
With BLUE GLUE shifting to Elite, and with Sylvia entering the scene as BLUE GLUE’s first face, the image of the brand matured into a more neutral and professional image. Mamzelle is still actively present on communication tools
We emphasize the glamorous, elegant, up market and stylish side of the enterprise, prelude to the company’s development through international networks.
BLUE GLUE while re-orienting its image has also widened its ranges. The Glamour girl as well as the Working woman can identify themselves in this new image.

to spirit and atmosphere . . .
BLUE GLUE watches the changing sea, wide curves of waves, horizons and skies . . .colors like to play with light, they are transparent, thick like recycled glass, warm like white sands and shine like pure crystals, spreading a breeze of eternity.

All these perceptions have been captured and dissolved into a unique decoration design and exclusive materials created for BLUE GLUE. Our Concept Stores will vehicle this innovative feeling based on pure water, light, and eternity with frosted glass and sand-blast mirror, crystal Plexiglas, and graphics of water and light reflecting blurred sprays and deep waters.